Evaluation Question 3

What kind of media institution might distribute your media product and why?

Looking at the responses from our audience feedback, most said that it would be at home in a regular cinema or multiplex. We didn’t aim for this, due to our restraints with equipment, location and actors but this response was really good. We were expecting to get responses suggesting ‘indie cinema’ or ‘arts cinema’ and we did get a couple that suggested ‘student film festival’ but to have the majority saying it looked very filmic was pleasing. I think that due to the lighting effects we were able to create and the location we used, regular cinemas may see this as more professional than we initially expected. Although, many multiplex cinemas often show films with ‘stars’ in. Having no way of having a celebrity to endorse the film, it would be difficult to get a good reputation with this type of cinema with unknown actors. Our production company is called ‘Live Wire’ (above) which we felt should make modern horror/thriller films. We saw it as being similar to ‘Twisted Pictures’ (left) the company that produces the ‘Saw’ films. The distributor that would best satisfy our needs would be ‘Verve Pictures’ (below), they have a particular emphasis on the distribution of UK-based independent films. This would be ideal for the first run of our film to get it off the ground in local independent London cinemas and then, with the help of good reviews, could spread further North to cities such as Manchester, Birmingham etc. This would only give us the potential of reaching a fairly small audience but due to it being a low-budget film, I don’t feel it would be wise to attempt to reach a national scale and display the film in multiplex cinemas even though our audience feedback seemed to suggest it might.