Evaluation Question 4

Who would be the audience for your media product?

We always saw our initial audience as being aged between 18 and 30 and/or liking the horror genre. This is because we saw the film as being quite gory so would achieve an ‘18’ rating. We put the 30 year ceiling as it may seem a bit unnecessarily gory or ‘childish’ like ‘Saw’ which people above this age don’t seem to like and tend to appreciate the ‘Slasher’ sub-genre due to the slasher craze in the 1980’s with films like ‘Halloween’ and ‘Friday the 13th’ (1980, Cunningham) which were popular as they were growing up. Our secondary audience would be the boyfriends/girlfriends/significant others of our main audience as these are the people who are likely to be going to be watching the film with them. Another secondary market would be the under 18 age group. Many of this age group will see it as a bit of a thrill to see something they aren’t supposed to and so are likely to be even more attracted to it because of its 18 rating. Due to question 3 and deciding to release the film locally, the audience would have to live in or around London to get access to a local cinema where the film would be showing.
After looking back at the research we conducted at our audience screening, the majority of people guessed that the film was aimed at an audience between 18 and 30 with a few saying that it would be people who liked horror or violent video games.